myMulticultural Toolkit

Welcome to My Multicultural Toolkit – the eyecare professional’s guide to meeting the needs of today’s growing ethnic minority populations.

This toolkit:

Explains the reasons to focus on culturally diverse patients.
Provides a simple, step-by-step path to success, linking to helpful resources along the way.
Gives you the opportunity to save specific links and resources to your own personalized "My Dashboard".

Are you prepared? Take the quiz.

Transitions Optical and Visionworks will be at the NCNW Family Wellness Fair in Queens on June 22, providing free vision screenings and eye health education to attendees. Stop by if you're in the area!

Step 1:

Determine your multicultural makeup. Learn more about the demographic groups that live in your region with the Transitions MAP (Market Area Profile) program.

Step 2:

Prepare your practice. Establish a better environment for your culturally diverse patients by educating your staff and taking advantage of bilingual and in-language patient resources.

Step 3:

Make your marketing multicultural. Understand how to market to culturally diverse groups, learn strategies for attracting culturally diverse patients, and access tools to help you build a unique marketing strategy for your practice.

Step 4:

Stay connected. Learn what other industry professionals are doing to promote cultural competency and connect with your peers to share best practices and strategies.