Welcome to My Multicultural Toolkit – the eyecare professional’s guide to meeting the needs of today’s growing ethnic minority populations.
Are you prepared? Take the quiz.
What's Your Eye-Q? Quiz
Share this quiz with your patients to test their Eye-Q and educate them about their unique eye health risks.
Determine your multicultural makeup. Learn more about the demographic
groups that live in your region with the Transitions MAP (Market Area Profile) program.
Prepare your practice. Establish a better environment for your
culturally diverse patients by educating your staff and taking advantage of bilingual
and in-language patient resources.
Make your marketing multicultural. Understand how to market to
culturally diverse groups, learn strategies for attracting culturally diverse patients,
and access tools to help you build a unique marketing strategy for your practice.
Stay connected. Learn what other industry professionals are doing
to promote cultural competency and connect with your peers to share best practices