Welcome to My Multicultural Toolkit – the eyecare professional’s guide to meeting the needs of today’s growing ethnic minority populations.
Are you prepared? Take the quiz.
What's Your Eye-Q? Quiz
Share this quiz with your patients to test their Eye-Q and educate them about their unique eye health risks.
Spanish education materials on NEW Transitions® Signature™ VII lenses.
Determine your multicultural makeup. Learn more about the demographic
groups that live in your region with the Transitions MAP (Market Area Profile) program.
Prepare your practice. Establish a better environment for your
culturally diverse patients by educating your staff and taking advantage of bilingual
and in-language patient resources.
Make your marketing multicultural. Understand how to market to
culturally diverse groups, learn strategies for attracting culturally diverse patients,
and access tools to help you build a unique marketing strategy for your practice.
Stay connected. Learn what other industry professionals are doing
to promote cultural competency and connect with your peers to share best practices