Don’t underestimate the role of mobile when targeting culturally diverse groups.
In fact, smartphone usage is the highest among ethnic minorities.
It’s easy to engage culturally diverse groups through mobile marketing – from simple
text messages to remind patients to make their appointment, to full mobile marketing
campaigns that promote eye health. Services such as Mobile Marketer can help with
your campaign development.
With higher usage of smartphones, it’s also important to consider using QR codes
on printed materials that link directly to your practice page or current promotions.
There are several online services that allow you to create QR codes free of charge.