The first step in attracting new, culturally diverse patients is to determine what demographic groups are living in your region. Think about the ethnic groups you currently serve – and which ones you are interested in reaching out to.
Keep in mind that as ethnic minority populations continue to increase, they are also expanding throughout the country. This means your demographic makeup is probably not the same as it was a couple of years ago. Take a closer look at your area – you may be surprised!
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The Transitions MAP (Market Area Profile) program is designed to help you identify key consumer segments in your region.
You’ll have access to detailed information about the vision needs and behaviors of target audiences, along with marketing tactics to help you reach “high value” patients.
You can find out what portion of your area is made up of independent eyecare practices vs. retail locations.
Today, one in three Americans is an ethnic minority. By the year 2050, these groups will comprise more than half of the population – and most likely a large portion of your patient base.
For additional information about how ethnic minority populations have changed in your county over the past decade, check out the Mapping the 2010 U.S. Census tool.